Överselö monastery

Branding Spiritual Heritage for Modern Audiences

This project transforms a historic monastery into a serene retreat, preserving its spiritual roots while creating a modern, welcoming identity.

Grounded in brand research, storytelling, and visual strategy, I explored the monastery’s history, biblical symbolism, and the life stories of Ingrid and Sister Maj. Their legacy inspired a brand narrative focused on faith, reflection, and renewal.

Key achievements:

• Developed a meaningful visual identity rooted in 1 Thessalonians 5:23.

• Crafted a logo symbolizing spirit, soul, and body, the retreat’s core values.

• Balanced tradition and modernity to attract a new generation of visitors.

The result is a purpose-driven brand that invites guests to pause, reconnect, and find peace. This project showcases skills in brand storytelling, user-centered design, research-driven strategy, and emotionally engaging branding, essential for building authentic and lasting connections.